List Building Newsletter #6 - Adding Clear And Concise Call To Actions

A squeeze page explains the value of your free offer and gives
your visitor a strong reason to sign up. Your opt-in form is
simply the small piece of code that collects your visitor's
information like name and email.


Keep It Above The Fold

To get an excellent sign up rate, your opt-in form should always
be above the fold. People seeing your page should be able to
make a decision without having to scroll down. Above the page is
easily described as anything that the visitor sees on your page
when the page first opens up on their screen. It is everything
seen without scrolling.

There may be times you need to have a long Squeeze page to get
everything said that needs to be said to get the conversion. If
this is the case make sure that you include a place for them to
enter their information in more than one place on the page.
Place one above the fold, and the other below wherever it makes
sense.

Keep it very simple and only ask for the information you have to
have. Ask for your visitors first name and primary email. 

If you are going to ask for phone numbers and addresses then you
better be able to show that you have a very good reason for
asking for it. An example may be when you have to ship a CD or
any physical product that requires a shipping address. 


Clear And Concise Call To Action

The final step in creating a squeeze page is getting the visitor
to take action. Identifying your market, determining their
problems and letting them know you have the solution, is not
enough. 

If you are giving them something of quality, then you are doing
them a favor by letting them know exactly how to get it. Too
many people will do the job right up until it is time for the
call to action. They forget to tell the visitor what it is they
want them to do.

Now one would think that this would be pretty clear in the
visitors mind what you want them to do. Never assume this to be
true. There is always somebody that does not get it. Maybe they
are brand new to the internet. I know that is hard to believe
but there are new people coming online every day that do not
understand exactly what they are being asked to do.


Repetition And Urgency

Tell them more than once, and do so clearly. Their purpose is to
get what you are offering, and your purpose is to get their
information. You have to make them act and you need to create a
sense of urgency. 

There are many ways to create a sense of urgency. You can limit
the supply or tell them it wont be long before you begin to
charge for the offer they are getting today for free.

Tell the visitor exactly what action you want them to take. Let
them know they don't have to put up with their problems for
another day. You can solve them right now. Make it very clear
and concise. Keep the choices simple: either signing up or
clicking away.


Example of a call to action may be:

Your competition has been running over top of you for far too
long. It is time to put a stop to it right now. Simply enter
your First Name and Primary Email in the provided form to the
right. It is time for you to rise up and be seen!

When creating a call to action button avoid the default call to
action that so many web form creators use 'Submit Now'. Instead
a better call to action would be 'Click here to get started' or
'Click here to instant access'.


To Your Success,
YOUR NAME

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